Let’s be honest, the Uber team enjoys scrolling through our Twitter feed as much as anyone. We find ESPN Sports Business Reporter Darren Rovell’s tweets particularly interesting – like when he noticed Kobe Bryant unfollowed Dwight Howard on Twitter, or that over 2,000 gallons of bourbon were being consumed at the Kentucky Derby.

With Darren’s Northwestern ties, the biggest Homecoming weekend ever, and our recent expansion to Evanston, a partnership only seems natural.

That’s why, this Friday in Evanston, not only will you be able to request a sleek black car, but you’ll be able to tap the Rovell icon in the Uber app and #RideWithRovell!

Request Rovell

To gain Darren Rovell request access, simply text the promo code ROVELL to 827-222 or sign up for Uber here

Fire up your Uber app on Friday 10/4 between 2:00pm-4:00pm in Evanston, tap the Rovell icon, and request a #RideWithRovell!

#RideWithRovell

Chance to be Rider Zero

After you’ve entered the promo code, make sure to share on Twitter in 140 characters or less why YOU want to pick the brain of the Northwestern alumnus who is revolutionizing sports journalism. Darren will choose his favorite Sports Fan to be Rider Zero: the first rider on Friday!

Meetup with Darren & the Uber Team

Missed the fun? No worries! Darren will be hosting a meetup with followers and Uber fans at a SURPRISE location in Evanston near campus at 4:15pm Friday. Keep an eye on @DarrenRovell and @Uber_CHI for the location announcement on THURSDAY afternoon.

Additional Details on Friday

  • No cost to request Rovell
  • Coverage area for Darren Rovell requests will be in and around the Northwestern campus in Evanston
  • Each ride will last around 10 minutes. We’ll end the ride at that time, and take a picture of you and Darren
  • Extra vehicles will be available after your ride to ensure you get back to your request location