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From the plaças of Gràcia to the warehouse incubators of 22@, there’s a distinct sense that Barcelona has woken up from its siesta. A new generation of entrepreneurs, inspired by the city’s seaside beauty and channeling the creative spirit of Gaudí, has put Barcelona on the map as Europe’s new innovation hub.

As a new arrival to Barcelona’s thriving collaborative economy, we were honored to share the first uberPOP ride with Albert Cañigueral and Cristóbal Gracia, OuiShare Connectors and founders of ConsumoCollaborativo. Albert and Cristobal fired up the app on the morning of our soft launch and within minutes were whisked away to the MOB co-working space.

Cecilia

Always the early adopter (and never to be outdone), Cecilia Tham MOB’s founder and creative mastermind was the next to experience uberPOP. Cecilia caught a ride to Mercat de Sant Antoni to stock up on supplies for FabCafe’s 3D printing party.

New to the uberPOP community? Vale… Download the app and enter the promo code ‘UberBCN’ for your first ride free up to €15!

During our testing phase we will have limited cars available; expect longer ETAs than usual. Rest assured we are working hard to add cars and deliver the ultimate Uber experience! Follow us on on Twitter and send any feedback to support.barcelona@uber.com.