Sticker Shock: The Remix
May 24, 2013
Your Uber is arriving now! Note that your fare will be…0.75x the normal Uber fare. (Yep, you heard that right.)You probably know that Uber uses a dynamic pricing model to ensure you always have a ride when you need one. Rain, rush hour, and major events can cause big spikes in demand; put ’em all together (think DreamForce or playoff season) and you’ve created the perfect storm of surge pricing.Higher rates keep cars open on those crazy days when you can’t find a single cab, bus, or Segway in the 7×7, but what happens on holiday weekends when SF already has a surplus of empty vehicles on the road?…Introducing the sunny side of surge! If you’re hanging around town this Memorial Day, all fares will be 25% less than usual — proof that sticker shock doesn’t have to be a bad thing. From 5 p.m. Friday till 11:59 p.m. Monday, 0.75x pricing will be in effect on all vehicle options except TAXI . Uber Black will cost about as little as UBERx, and UBERx will cost less than a cab. Your “discount” won’t appear as a separate line item on your receipt, but will be applied to each component of your ride (i.e. minimum fare, $/mile charge, and $/minute charge).With such reliable and affordable transportation at your fingertips, it’s the perfect time to finally get a taste of Fentons Creamery or plan a picnic on Tomales Bay. The whole Bay Area is your oyster: where will you go?