Secret Ubers Spotted in London!
June 15, 2012
London’s first Uber riders have emerged!As morning clouds gathered over head on another quintessentially London summer’s day, veteran Dragons’ Den judge Richard Farleigh popped out his mobile and summoned an Uber. An investor, serial entrepreneur and two-time Chess Olympiad participant — Richard’s not one to faff about with queues, coins, or long wait times. His demand for the instant chauffeur experience led him to zero in on our secret Ubers cruising the streets of London. With the push of a button, a Jag rolled up and Richard was on his way as Rider Zero. supportLondon@uber.com and stay tuned for the latest on Twitter at @Uber_LON.